Thinner than we even thought doable

The LG W7 Signature OLED TV is 2.57mm skinny. Not simply on the prime. Not simply on the backside. It’s almost 2.57mm all over.

There’s no different TV on this planet that may make this declare, and any that come shut don’t have LG OLED’s near-perfect black ranges, infinite distinction and expanded shade gamut.

It’s what we as residence leisure fans have been ready for for the reason that first flat display screen, and – take a breath – it’s lastly arrived.

The LG W7, often known as LG’s Signature W Collection, will are available each 65-inch and 77-inch variations and sit on the prime of LG’s OLED line-up this yr that consists of new-and-improved B7, C7, E7 and G7 sequence. (The variations between them, LG tells me, are aesthetic-only – it’s all the identical contained in the panel.)

The W7 is the primary of what we hope are many hyperslim TVs produced by the South Korean electronics producer and presents, amongst different issues, 4 forms of HDR. That features HDR10 and Dolby Imaginative and prescient, the 2 hottest types of HDR, but in addition Hybrid Log Gamma and a totally new format referred to as Superior HDR by Technicolor.

If 4 forms of HDR aren’t sufficient, LG’s newest OLED hopes to take the trouble out of wall-mounting with a totally redesigned system that makes use of magnetic strips to mount the TV to the wall. No ranges. No skilled installer. Simply you and your attractive new TV.

And whereas all of that mixed ought to be sufficient innovation for one yr, it didn’t cease LG from doing one final thing. The W7 comes with a four.2 Dolby Atmos-ready soundbar that homes all the exterior connections – HDMI ports, optical audio and antenna-in – and tucks them far out of sight. If you happen to’re a cable neat-freak, this may be a fair higher characteristic than the ultra-slim profile. If you happen to’re somebody who likes to have some management over the place your audio comes from, nonetheless, you then may need to avert your eyes for that final half.

Regardless, LG’s W7 is definitely one of many slimmest, most eye-wateringly attractive TVs the agency has ever produced – one which we will’t wait to have hanging on our partitions at residence.

Design

If you happen to haven’t gleaned this piece of data already, the W Collection is basically, actually slim. It’s thicker than a sheet of paper (we’re not fairly there but) nevertheless it’s far slimmer than darn close to anything on the market. If we needed to quantify it, it’s in all probability nearer to a skinny brochure than it’s to a single sheet of unfastened paper, however you get the concept.

Creating an OLED that skinny all over, as you may think, prompted just a few issues for LG to resolve, the most important of which was the place to place the cabling.

The answer LG got here up with was to make use of a single flat cable that runs from the again of the display screen to the included soundbar. It’s an answer that ought to work pretty nicely so long as you don’t thoughts a flat cable operating capturing down from the TV or don’t thoughts calling somebody to go it down by way of the wall.

The operative phrase for the W7 OLED is flat. Moreover describing the optical cable that connects the TV to the soundbar, that phrase additionally describes how the panel hangs on the wall. The answer LG developed to mount the TV effortlessly makes use of magnetic brackets to offer the W7 a picture-on-wall look. It’s like a transferring, Extremely Excessive-Definition wallpaper.

The 65-inch model of the display screen weighs solely about 18 kilos, and must be simple to raise with one hand. We didn’t get an actual quantity for the 77-inch model of the display screen, however from the sounds of it, the extra 12 inches would solely add an additional pound or two.

A few of the people outdoors of LG’s press convention remarked that they’d be scared to carry the W7 for worry that it’d break. However whereas the display screen is extremely slim, it has a good bit of flex to it. Throughout our demo, Neil Robinson, Director of Expertise Partnerships and Innovation at LG, had no qualms going over to the display screen and bending it simply to show how versatile it could possibly be.

One of many methods LG saves house on the W7 itself is by not together with any inside audio system – the one technique to get quantity out of the TV itself is thru the included soundbar. And whereas the soundbar is kind of good – boasting a four.2 Dolby Atmos configuration – the lack to raised direct audio circulate may irk some AV fans searching for full management over their residence leisure setup.

All stated, nonetheless, it’s exhausting to carry that towards a superbly attractive and well-designed panel such because the W7 OLED.

Efficiency

Right here’s the place we’d normally give the lengthy spiel about how OLED presents infinite distinction, the most effective black ranges, individually lit pixels, so on and so forth. However you’ve heard that each one earlier than. By now precisely what OLED presents – merely attractive shade and distinction ratios that no LED display screen can match, regardless of what number of Quantum Dots you throw at it.

This yr’s display screen carried out equally to final yr’s E6 OLED, a TV that we fairly loved. Whereas there have been minor enhancements made to the colour, by and huge the image efficiency regarded largely unchanged. In fact, all of the content material we have been proven was localized HDR-optimized content material. We didn’t have an opportunity to see what the W7 would seem like when given SDR content material in one thing lower than immaculate 4K decision.

In response to LG, nonetheless, that content material ought to look simply pretty much as good due to the brand new HDR Impact characteristic which processes customary definition content material frame-by-frame to enhance brightness in particular areas, improve distinction ratios and render extra exact pictures.

That stated, you’ll in all probability need to feed this premium TV premium content material. And that’s the place the W7’s assist of 4 several types of HDR turns out to be useful.

This yr you may anticipate each HDR10 and Dolby Imaginative and prescient assist, which we noticed on final yr’s fashions, in addition to Hybrid Log Gamma which is used to transmit HDR sign by way of your cable supplier and Superior HDR by Technicolor. The jury continues to be out on what Superior HDR by Technicolor will actually convey to the desk and which, if any, streaming companies will assist it, nevertheless it’s good to really feel like your funding is future-proofed in case Superior HDR immediately takes off.

That, roughly, squares away the visible facet of LG’s W7 Signature OLED. On the audio facet you may anticipate meaty bass and crispy mids due to the included Dolby Atmos soundbar.

Frightened about discovering content material in your premium soundbar? LG says that there are over 100 titles at present out there for Dolby Atmos with many extra coming later this yr.

Good TV (webOS three.5)

One other merchandise within the “radically unchanged” class is the W7 OLED’s Good TV system, webOS three.5 – many of the adjustments made to the platform this yr revolve across the concept of constructing content material simpler to seek out.

All screens in LG’s OLED line-up will use webOS three.5 and can embody an up to date motion-controlled Magic Distant. This yr’s replace to LG’s Good TV platform consists of Magic Hyperlink, a content material suggestion service powered by LG, and Channel Plus, an mixture of 70-plus free streaming digital channels together with sports activities and information from nationwide broadcast networks similar to Fox Sports activities, Newsy, Sports activities Illustrated, TIME, Bloomberg, Individuals, Humorous or Die, Fail Military and extra into your present over-the-air TV channel choices.

Moreover these under-the-radar on-line channels, all the standard gamers together with YouTube, Netflix, Amazon On the spot Video and Hulu have been current and accounted for on LG’s premium panel.

Early verdict

There’s quite a bit to love about LG’s new OLED. A wafer-thin design alone wouldn’t have been sufficient to warrant the additional price to improve to LG’s newest panel. However the skinny body on prime of a Dolby Atmos soundbar on prime of 4 forms of HDR assist on prime of the magnetic mounting system on prime of the brand new webOS three.5 working system absolutely did the trick.

There are nonetheless some unknown portions to LG’s W Collection, not the least of which is the sell-your-house-now costly price ticket and long-term effectiveness of the magnetic mounts, however we’re hoping that having LG’s new OLED hanging on the partitions of our own residence will allay these fears.

So, LG, if you happen to’re studying, we’ll take one among these unhealthy boys – in both the 65-inch or 77-inch model – as quickly as doable.

 

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