For a very long time the expectation has been that Samsung would change to a single mannequin of the Galaxy S8, and this mannequin would echo the S6 Edge and S7 Edge with the 2 lengthy edges curving into the sting of the system.
The curved display screen is seen as Samsung’s ‘key bodily attribute’ by many and helps the Galaxy units stand out within the crowded retail market.
The 2 earlier generations of flagships have additionally offered ‘vanilla’ handset choices with flat screens – the Galaxy S6 and Galaxy S7 – though the discharge of the Galaxy Word 7 in Q3 final yr (fiery points however) noticed a single mannequin with solely curved edges. Placing the deal with a single design emphasises the message of innovation that Samsung at all times likes to push, it reduces the complexity of delivery a number of SKUs, and it removes the risks of overestimating demand of 1 design over the opposite.
However the newest rumors level to Samsung staying with two fashions of Galaxy handsets, with the presumptively named S8 Edge, and a vanilla flat-screened Galaxy S8.
On the alternative aspect of the argument, a vanilla Galaxy S8 presents quite a few aggressive benefits.
A lot as Samsung desires to push innovation, for a lot of who simply need ‘a telephone that works’ the curved display screen of the S6 Edge and S7 Edge leaned too far in the direction of trend and away from practicality. The screens catch many extra reflections, and with no ‘guttering’ choice within the TouchWiz UI, data on the fringe of the show can turn into distorted. To spotlight one instance, watching an HD video with the highest and backside curving away from you shouldn’t be a cushty expertise. The vanilla flat screened fashions are higher workhorse units.
With the Word 7 now not out there as an enterprise system, having the ability to provide an appropriate alternative is yet one more goal that the S8 household should accommodate. Given the edged variant of the S8 is predicted to command a hefty value premium, the cheaper price of the vanilla mannequin ought to enable Samsung a neater path to the enterprise market.
Lastly, it gives Samsung the prospect to proceed utilizing the ‘Edge’ branding which has confirmed engaging to many. Not solely is the Samsung S8 Edge a transparent assertion on what to anticipate and a simple upsell for house owners of the S6 Edge coming to the top of their two-year contracts, it additionally drops the phrase ‘Galaxy’ from the model. If there are nonetheless adverse emotions after the Galaxy Observe 7 debacle then the S8 Edge can have a little bit extra distance from the issues of final 12 months.
When it comes to advertising and marketing and messaging, I nonetheless assume that Samsung ought to go ‘all-in’ on one design of the Galaxy S8 – if the sting is sweet sufficient then it needs to be for everybody. In that regard the Observe 7’s lack of a vanilla possibility was an aggressive transfer that I welcomed.
But launching two fashions for the S8 household makes extra company sense. Samsung must have a profitable launch after the Observe 7, it must attraction to as large a variety of shoppers as attainable to make up for the misplaced gross sales of the phablet, and it must retain a foothold within the enterprise market.
It has confirmed that it may possibly ship two ‘S’ fashions beforehand to vital and business success, it has the back-end information of coping with huge numbers of various fashions and SKU’s and it has the expertise of managing a lunch with two distinct fashions.
I can see the attraction of a Galaxy S8 and an S8 Edge.