Lily Robotics, the makers of an autonomous flying digital camera that launched with nice fanfare and garnered $34 million in pre-orders, is lifeless.

The San Francisco-drone firm mentioned in an electronic mail to clients that it was unable to seek out extra financing to allow manufacturing and manufacturing of its first drone. One supply that was knowledgeable of the corporate’s troubles mentioned that Lily had been attempting to herald a further $15 million after having already raised $15 million by Dec. 2015.

“We now have been racing in opposition to a clock of ever-diminishing funds,” wrote the corporate’s cofounders Henry Bradlow and Antoine Balaresque. “Over the previous few months, we’ve tried to safe financing so as to unlock our manufacturing line and ship our first items–however have been unable to do that. Because of this, we’re deeply saddened to say that we’re planning to wind down the corporate and provide refunds to clients.”

Lily’s demise is the newest high-profile blunder within the tough shopper drone trade. Late final yr, GoPro, which had been promising a flagship drone for greater than a yr, needed to recall its quadcopter, Karma, after a battery concern brought about the gadget to lose energy and fall out of the sky mid-flight. 3D Robotics, the nation’s most well-funded drone startup, needed to change its focus towards enterprise purposes after it was unable to hit gross sales targets for its expensive-to-produce drone, Solo.

Bradlow and Balaresque didn’t instantly return an emailed request for remark.

Lily launched to the general public in Might 2015 with a slick promotional video that demonstrated a flying robotic that would autonomously comply with snowboarders and kayakers on their open air adventures. The video, which has been seen almost 12 million instances, incorporates a gadget that took off when thrown within the air and will seemingly navigate itself round objects, a near-impossible process for many shopper drones on the time.

A Lily spokesperson instructed FORBES final January that the video had taken many instances to shoot and that the drone had been improved with totally different components that might not be out there gadget when it shipped. Video critiques by shops comparable to The Guardian confirmed a fickle prototype that didn’t have the complete capabilities that have been proven within the commercial.

Whereas the advertising led to loads of consideration and pre-orders, which amounted to $34 million for 60,000 items at first of 2016, the corporate bumped into manufacturing points. When launched, Lily mentioned it anticipated to be out by Feb. 2016. That was delayed to the summer season of 2016, which was then delayed to early 2017 as defined in an August weblog submit.

Now, Lily won’t ever fly.

“We need to thanks for sticking with us and believing in us throughout this time,” its cofounders wrote. “Our neighborhood was the drive that stored us going whilst circumstances grew to become increasingly more tough.”

Lily mentioned within the electronic mail that it will provide refunds to pre-order clients within the subsequent 60 days. It’s unclear, how a lot cash the corporate nonetheless has within the financial institution or if it can return any of it to its buyers, which embody SV Angel and Spark Capital.

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